Impact Focused Storytelling

Ru Mahoney is now backed by a team of exceptional professionals at Project Impact! Thank you to the industry innovators who have believed in our mission, investing in research-driven impact strategies and campaigns for their films, festivals, and brands.

We’ll be moving to our new home at in August 2020. In the meantime, you can learn about our work and philosophy on impact media here. Feel free to reach out with your questions or projects to


Films, brands, and influencers too often conflate inspiring audiences with empowering them to effect change. We believe issue-driven stories have a responsibility to catalyse authentic action. Impact is not about how many followers you have, but about how those followers are mobilised. It’s not about the decision-makers you reach, but what they do after you reach them. Project Impact ensures your story is designed to spark real change, demonstrate success, and leave a legacy of action that clearly positions you as an industry innovator.

Every Project Impact strategy is:



In a noisy landscape of on-demand content and no lack of “critical” global issues, Project Impact blends cutting edge behavioural research with award-winning creative campaigns to amplify your story above the din. 

We develop a comprehensive plan to position you and your story as a leading authentic voice with a deeply relevant call-to-action. Working seamlessly with directors, producers, publicists, and marketing experts, we integrate across your team to build an impact plan that sets you apart with audiences, investors, grant-makers, and influencers. 

From social media shorts to feature-length documentaries, and from rural town halls to the United Nations headquarters, we deliver impact where and how your project uniquely requires. 

Recent Projects

Laudato Si’ | Off The Fence | Impact Producer | In Production

Circular Economy | Off The Fence | Impact Producer | In Production

America’s Arctic | Terra Mater Factual Studios | Impact Producer | In Post-Production

Sea of Shadows | National Geographic Documentary Films and Terra Mater Factual Studios | Field Producer & Impact Producer | 2019 Sundance Audience Choice Award Winner

Humpback Whales: A Detective Story | BBC Natural World and PBS Nature | Researcher, Field Producer, Location Sound & Additional Photography | United Nations Living Oceans Finalist Film

Giraffes: Africa’s Gentle Giants | BBC Natural World and PBS Nature | Impact Producer | Emmy-nominated and Wildscreen Impact Award nominated

Where You’ll Find My Work

I am proud to have the opportunity to work with top media companies, brands, NGOs and government agencies. I often work to forge interagency coalitions that facilitate access to unique stories and enhance reach to new audiences.

Get In Touch

Cell & Whatsapp: +1 863.245.3601


Instagram: RuMahoney