Impact Focused Storytelling

I believe a well told story has the power to transform individuals, communities, and global issues. I think how a story is told matters just as much as what is told. I choose to work on projects that take an interdisciplinary approach to impact, leveraging transmedia storytelling across platforms, world class cinematography, inspiring characters and locations, and creative approaches to engaging new audiences.

The media industry is in a period of transition where shifts toward streaming, on-demand and mobile-first consumption are changing how productions are developed, funded, distributed and marketed. My team brings evidence-based strategies to the entire production process, from narrative consulting to a dynamic custom campaign to post-project evaluation.

Impact is a philosophy. It is the cog creating momentum that moves and motivates your audience. And it is the expertise to identify, execute and evaluate measurable achievements. An Impact Strategy develops a bespoke coalition of partners – creatives, NGOs, governments, corporate sponsors, educators, and more – to build capacity for global initiatives, foster subject literacy among audiences, and amplify the public-facing impression of your meda project.

Our research-based work has been funded by the National Science Foundation, the US Department of State, US Forest Service, numerous chartiable foundations, and the best production and distribution companies in the world. If my team and I can help you craft your impact strategy, or just point you toward excellent resources as you explore your options, contact me at impactstorytelling[at]

Recent Projects

America’s Arctic | Terra Mater Factual Studios | Impact Producer | In Production

Laudato Si’ | Off The Fence | Impact Producer | In Production

Three Poles: Degrees of Change | The North Face | Producer | In Production

Sea of Shadows | National Geographic Documentary Films and Terra Mater Factual Studios | Field Producer & Impact Producer | 2019 Sundance Audience Choice Award Winner

Humpback Whales: A Detective Story | BBC Natural World and PBS Nature | Researcher, Field Producer, Location Sound & Additional Photography | United Nations Living Oceans Finalist Film

Giraffes: Africa’s Gentle Giants | BBC Natural World and PBS Nature | Impact Producer | Emmy-nominated and Wildscreen Impact Award nominated

Where You’ll Find My Work

I am proud to have the opportunity to work with top media companies, brands, NGOs and government agencies. I often work to forge interagency coalitions that facilitate access to unique stories and enhance reach to new audiences.

Get In Touch

Cell & Whatsapp: +1 863.245.3601


Instagram: RuMahoney